Austin Cohen
Founder & CEO

Justin Turetsky
Founding Team & COO

OUR STORY

It all started with a mission: to make fitness accessible to everyone.

No obstacles, no difficulty, no excuses. Just a seamless, non-intimidating, and empowering experience.

In 2018, we stepped in to break down barriers and foster a healthier world. The concept was simple. Enable users to visit gyms across the country using their phones and only pay for the time they spend working out. No tour, no paperwork, no need to wait on the phone, no need to speak to anyone on the way in. We launched in 2019, and the idea quickly took off with users taking advantage of the platform across the United States.

Fast forward to 2020, when we discovered the key to carrying out our mission in an even bigger way - bringing the gym to our users through Virtual Personal Training. We created the first tool that allows users to book and train with personal trainers from their phones, laptops, TVs, and tablets. This allows us to provide access to fitness and connect people not just across the country, but around the world.

Our mission doesn’t stop there. With Connected Training™, FlexItPRO™, FlexItNOW, and FlexIt Nutrition, we leave no stone unturned in our mission to improve our clients’ wellbeing. We’re always growing, always innovating, and we’ll never stop.